Opportunities in the Multifamily Development Market

Opportunities in the Multifamily Development Market

Author: Matthew B. Jarmel AIA | MBA | NCARB

Date: April 23, 2024

The multifamily apartment market in the United States offers both opportunities and challenges in the current economic environment.

The industry has seen significant growth in recent years, driven by a variety of factors including changing demographic trends, a strong economy, and increasing demand for urban living.

However, a downturn environment also calls for a more thoughtful approach in terms of long-term viability and resilience in case of another downturn.

I’ll be exploring these topics in more detail throughout the article, and providing insights and considerations for your firm to keep in mind as it navigates the multifamily development landscape.

Shift towards rental apartments in urban areas

As a real estate development firm, it’s important to be aware of the trends and factors driving the market. One major trend in the multifamily development industry that your firm should be aware of is the shift towards rental apartments in urban areas. In particular, there has been a significant increase in the number of luxury apartment developments in cities across the country.

This trend is driven by the growing population of young professionals and empty nesters who are drawn to the convenience and amenities of city living, such as access to public transportation, shops, and restaurants. Furthermore, this trend in urban areas also contributes to the economy by stimulating job growth, increasing property values, and providing affordable housing options.

Increasing focus on amenities

Another trend that your firm should keep an eye on is the increasing continued focus on amenities offered in multifamily developments. Amenities such as fitness centers, swimming pools, pet-friendly facilities, community gardens, and shared spaces such as lounges or co-working spaces are becoming increasingly popular among renters, and are considered a key feature in attracting and retaining tenants.

Many developers are now incorporating these amenities into their designs to stand out in the market and meet the demand of potential renters. Your firm may want to take advantage of this trend by offering unique or high-demand amenities in your projects.

Amenities have become an integral part of the multifamily industry, and developers are beginning to consider them as a way to create a sense of community and differentiate their developments from others in the market. For example, fitness centers and swimming pools provide residents with a convenient way to stay active, while pet-friendly facilities and community gardens create a sense of community and a sense of home for renters.

Additionally, shared spaces such as lounges, co-working spaces, and communal kitchens are becoming increasingly popular among renters, particularly younger renters, who value the ability to connect with their neighbors and build a sense of community.

To capitalize on this trend, your firm may consider incorporating amenities that align with the demographic of your target renters, as well as those that are in high demand.

For example, developers targeting young professionals may consider incorporating co-working spaces or communal kitchens, while those targeting families may consider incorporating amenities such as playgrounds or community.

Refreshed architectural design

Architecture plays an important role in multifamily developments, and modern designs are becoming increasingly popular. Building designs that break away from traditional boxy shapes, and implementing bold and unique architectural features can not only add aesthetic value, but also increase the property’s appeal and desirability.

This can lead to increased interest and demand from potential renters and buyers, resulting in higher occupancy rates and rental or sale prices.

Furthermore, incorporating sustainable design principles such as natural lighting, energy efficiency and use of native landscape can help lower operational costs, increase the property’s overall appeal, and attract environmentally conscious renters or buyers.

Design trends in multifamily developments are constantly evolving, and staying informed on the latest trends can help set your project apart from the competition.

Architects and designers with experience in multifamily developments can help you navigate the latest design trends and incorporate them into your project in a way that is both visually appealing and functional.

By designing a unique and modern property, you can differentiate yourself from other developments in the area, and command higher prices for rentals or sales.

Overall, investing in modern and unique architectural design can bring significant value to multifamily developments, both in terms of financial return and overall livability.

Scarcity of land

Acquiring land for multifamily developments can be a major challenge, particularly in urban areas where developable land is scarce. This scarcity can drive up land prices, making it more difficult and expensive to secure suitable sites for developments.

To overcome this challenge, developers must be creative in identifying and acquiring land. This may involve exploring alternative locations, such as more rural areas, or finding ways to maximize the density of a development on a given site.

Another important aspect to consider is the permitting process for the land. In urban areas, the permitting process can be lengthy and complicated, involving multiple government agencies and community input.

It’s important to work with experienced professionals who can navigate the permitting process, and can help to anticipate and address potential roadblocks.

This will help to ensure that the development stays on schedule and that the costs associated with the permitting process do not become a significant burden.

Overall, scarcity of developable land is a significant challenge in multifamily development, but with creativity, persistence, and experience, developers can overcome this challenge, and secure land that is suitable for their developments.


In conclusion, multifamily development is a growing trend in the United States and presents a number of opportunities for real estate developers.

From sustainable design and unique amenities to modern and non-boxy architectural designs, developers can differentiate their properties and command higher prices for rentals or sales.

However, the scarcity of developable land, particularly in urban areas, can be a significant challenge. Developers must be creative in identifying and acquiring land and navigate the complex permitting process to secure suitable sites for their developments.

Developers should also consider the changing demographic shifts and be aware of the long-term benefits of investing in multifamily developments.

By staying informed on the latest trends, developers can create livable, sustainable, and profitable developments that stand out in an ever-competitive market.

Contact Us Today

t Jarmel Kizel Architects & Engineers, we are committed to providing expert advisory and design services for multifamily apartment developments. From identifying and acquiring land, to navigating the permitting process and incorporating the latest trends and sustainable design principles, our team has the knowledge and experience to help you bring your development to life.

If you’re interested in learning more about how we can help you with your multifamily development project, please don’t hesitate to contact us.

We would be happy to discuss your project and provide a customized solution that meets your specific needs and goals.

Let us help you create a livable, sustainable and profitable multifamily development that stands out in the market.

Contact us today to schedule a consultation.
Call us at (973) 994-9669 or visit our website www.jarmelkizel.com.

Matthew B. Jarmel AIA | MBA | NCARB
Matthew B. Jarmel AIA | MBA | NCARB

Matthew B. Jarmel, AIA, MBA | NCARB is an American architect and real estate developer. He is managing Principal of Jarmel Kizel Architects and Engineers, Inc., located in Livingston, NJ.